Opportunity
Re-awakening the ghost distillery at the Distiller’s 1-1 auction
The Distiller’s 1-1 is a bienniel auction that brings together a collection of one-off, never-to-be-repeated Scotch whiskies. It is an opportunity for the most stellar distilleries to showcase their excellence, individuality and craftsmanship.
Diageo auctioned its precious 50 year old liquid from Brora.
Solution
BRORA IRIS - A LEGEND SUSPENDED IN TIME.
A masterpiece created in collaboration with Burgess Studios.
Results
The highest price of a single Diageo bottle ever sold at 400,000 GBP. A total of 3.78 billion people reached from earned media.
Shortlisted at Cannes Lions (Design).
Covered by Forbes, Whisky Magazine and Luxury Launches, etc.
Process
Concept development, Creative direction, Brand Storytelling, Agency management
Keywords
Luxury, Collectibles
