https://www.nicoletan.me/letsconnect daily 0.75 2022-10-23 https://www.nicoletan.me/services daily 0.75 2024-10-30 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/748921ad-6325-4470-9c6a-9c60fea564fa/0f028d888139e2a18eb11d824621b74b.jpeg Services - FOCUS Already have a business and in need of a brand and/or innovation strategist or writer? I provide the following services: Branding Insights & Research Brand Strategy & Positioning Brand Naming + Brand Identity Innovation New Product Development (Immersion, Ideation & Concept Generation) Breakthrough Innovation (Research on opportunity spaces and horizon mapping) Marketing Engagement Strategy Comms Planning & Execution Campaign Strategy Creative and Cultural Partnerships Writing Thought Leadership Editorial Writing: Op-Eds, Feature Interviews, Curated lifestyle guides (travel, style, luxury) Note: Any design (non-verbal) work will be commissioned, curated from a network of talented designers and artists that I have fostered partnerships with. If you’re a creative or a founder of a small agency, feel free to drop me a note. I’d love to get to know you and your work better. https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/d8e10e23-1e14-4119-96d2-526b8e6460e4/bf8d9ef135ea3a9129d523cd957b91e2.jpeg Services - CLARITY Are you a current or aspiring entrepreneur who’s seeking to create a start-up or a new venture by yourself, or with a few partners? Through a bespoke series of 1-1 sessions and facilitated workshops, we will: a) uncover the key motivators that we can harness to start your new business, and b) embark on a series of ‘ideation sprints’ to translate your idea into a brand and business. Outcome: An aligned set of values that grounds the vision of your venture A brand and business plan. Your mission and vision statement, value proposition for key consumer segments, business model plan (pricing and KPI’s) and go-to-market strategy A pitch deck - Business and financial modeling to be advised by an ex-Deloitte M&A consultant. https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/186ba4ae-c378-4c21-abeb-f13c58234866/ff677f83a262ec6ea1d71eedcfcc5440.jpeg Services - EXPAND Looking to identify new opportunity spaces for your brand, or simply in need of understanding how you can tap into emerging cultural or technology territories? I design bespoke safaris that illustrate authentic use cases, implications and provocations to shape the future of your business across the Luxury, Consumer Brands (CPG) and emerging tech verticals. https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/11ec0362-ecbc-4010-9e6e-d83c91014efe/Screen+Shot+2022-10-31+at+10.39.55+PM.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/62c65fbf-52e2-4e49-90ed-2787ed3fd770/dani.jpeg https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/62f1d0fa-b122-4c9e-a835-1da3ef04b83f/Olive-Ankara-4-1-scaled.jpeg https://www.nicoletan.me/work daily 0.75 2024-10-30 https://www.nicoletan.me/store daily 0.75 2022-10-21 https://www.nicoletan.me/home daily 1.0 2024-11-03 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/d0c47faf-8dec-4a00-a3d8-f460303949c1/50801692_10156989037126054_698707946887970816_n.jpg https://www.nicoletan.me/editorial-1 daily 0.75 2024-10-29 https://www.nicoletan.me/editorial-1/warc-oped-the-i-shaped-generalist monthly 0.5 2022-10-21 https://www.nicoletan.me/editorial-1/project-three-tzszj monthly 0.5 2021-01-10 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610260190515-T9T177CEKCEPWAUVCB4E/Screen+Shot+2021-01-10+at+2.16.52+PM.png Perspectives - Toolkit: (Un)learn Asia https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610260239275-Z2EMLH84QRBU8DFIX05N/Screen+Shot+2021-01-10+at+2.17.02+PM.png Perspectives - Toolkit: (Un)learn Asia https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610260265667-6UGGNK9GHKVDRV9XANP8/Screen+Shot+2021-01-10+at+2.17.20+PM.png Perspectives - Toolkit: (Un)learn Asia https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610260289789-YBFG8XWYW5OO8NZHE1RA/Screen+Shot+2021-01-10+at+2.17.28+PM.png Perspectives - Toolkit: (Un)learn Asia https://www.nicoletan.me/editorial-1/apacgloballocalbrands monthly 0.5 2024-10-29 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610154399538-GDUT2Q9OPPSW10G1SKB8/Screen+Shot+2021-01-09+at+9.03.23+AM.png Perspectives - APAC: The Battle Between Global vs. Local Brands https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610154323791-X7W39ZF0AH16X67A2JX1/Screen+Shot+2021-01-09+at+9.04.36+AM.png Perspectives - APAC: The Battle Between Global vs. Local Brands https://www.nicoletan.me/editorial-1/asiaindustryandconsumerinsights monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610256772348-U5LLX3KVHDNQ9PC018LD/1610156554880314.gif Perspectives - Technology: Virtual A.I - MADE IN ASIA: GEN V AGENCY // Shavonne Wong Founder of Gen V Agency, a Virtual Modeling Agency Based in Singapore THE WHAT: Gen V is a virtual modeling agency with 3 girls (to be non-binary/fluid) models on their roster that are ready to be casted in editorial and commercial shoots (@kade.model, @lilium.model, @lunah.model). A photographer, Shavonne ventured into the business of creating virtual models when she was no longer able to go on photoshoots due to COVID-19. “If I can’t photograph a model, I might as well try making one." With her virtual models, Shavonne does not aim to replace traditional models, but rather offer brands a way to bridge their products and messaging into the future. Deliberately creating virtual models with a range of features/ skin tones, Shavonne wants to provide diversity and options for clients. THE NOW: The world of virtual social influencers is gaining momentum. From @imma.gram, a CGI model based in Tokyo that has worked with luxury brands like @SKII, @dior and @burberry , to @noonouri, the first CGI influencer to sign on with Vogue China, these virtual beings are cultivating a fandom on social media. Given the role of social media in activism lately, we ask Shavonne if her models would have a perspective on current events. “My models will have ‘moods’ but not necessarily represent specific opinions, political positions or otherwise. Ultimately, these are not real humans and so it would be disingenuous or perhaps even dangerous for me to give them belief systems that do not accurately represent those truly impacted by it.” THE FUTURE: Gen V Agency will start out in the fashion industry but is also open to casting their virtual models as emcees in virtual events or hosts for apps. Shavonne states: “We live in a world where musicians are experimenting with performances in Fortnight and within other VR platforms… [but] we’re in the early stages though, so it will take time for the industry to scale and figure out its direction." DUMPLING thinks that this futuristic mono-channel world of mixed realities might not be that far away. One might have heard of Hatsune Miku (Created: 2007), a Japanese Vocaloid by Crypton Future Media in Japan and Luo Tianyi (Created 2012), Chinese vSinger developed by Shanghai HENIAN Information Technology. Just last year (2019), both virtual singers came together to perform onstage as holograms with 18 other virtual influencers, to nearly 10,000 fans at Bilibili's Macro Link VR concert. DUMPLING predicts that the normalization of virtual influencers, hosts and worlds are not too far away - were we not all dancing in our bedrooms in #virtualclubs and #zoomparties just earlier this year? We ask: Given our tendencies to humanize objects, might the notion of virtual relationships be something that we'd soon come to normalise next? #virtualinfluencer #virtualmodel #dreamscape #motiondesign https://www.nicoletan.me/editorial-1/apac-for-trendwatching-truthful-consumerism monthly 0.5 2021-01-10 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610255510120-8E4SDV4AWA3N9YWRUMXJ/Screen+Shot+2021-01-10+at+12.58.01+PM.png Perspectives - TrendWatching APAC: Truthful Consumerism https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610255530607-QXOBKFYV7BZ7DBH6MP03/Screen+Shot+2021-01-10+at+12.58.38+PM.png Perspectives - TrendWatching APAC: Truthful Consumerism https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610255349060-YL6I703BVAJR0O744AZN/Screen+Shot+2021-01-10+at+12.57.29+PM.png Perspectives - TrendWatching APAC: Truthful Consumerism https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610255279421-03Y76HVCUZSNC550AVVN/Screen+Shot+2021-01-10+at+12.57.15+PM.png Perspectives - TrendWatching APAC: Truthful Consumerism https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610255461630-O5Z096KA0FCY2KG1V9EO/Screen+Shot+2021-01-10+at+12.57.43+PM.png Perspectives - TrendWatching APAC: Truthful Consumerism https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610255489254-6Q8VDQL2SJHNCKWCQGA2/Screen+Shot+2021-01-10+at+12.57.50+PM.png Perspectives - TrendWatching APAC: Truthful Consumerism https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610255572319-48AB8SCCDGSOXMG4W8KP/Screen+Shot+2021-01-10+at+12.59.30+PM.png Perspectives - TrendWatching APAC: Truthful Consumerism Link to article. https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/1610255371272-6J7LSMUKRO35M07YRZUR/Screen+Shot+2021-01-10+at+12.57.36+PM.png Perspectives - TrendWatching APAC: Truthful Consumerism https://www.nicoletan.me/editorial-1/project-four-l3zw3-3pwp5 monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/48c5b206-af6b-4b63-9b5c-07ff25316468/Screen%2BShot%2B2021-01-09%2Bat%2B9.10.36%2BAM.png https://www.nicoletan.me/editorial-1/luxury-permaculture monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/9257d986-0308-4663-9cd2-37c9d63f1bc6/Screen+Shot+2024-10-28+at+9.06.58+PM.png https://www.nicoletan.me/editorial-1/project-four-l3zw3-e4lly monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/a45eae5b-cd6f-412e-94d7-6e882665a166/Screen+Shot+2024-10-28+at+9.33.47+PM.png https://www.nicoletan.me/editorial-1/consumer-insight-global-nomads monthly 0.5 2024-10-29 https://www.nicoletan.me/editorial-1/food-drinks-asia-flavor-and-craft-trends monthly 0.5 2024-10-29 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/3515c193-6707-4284-adbb-4831a6dc2c04/Screenshot+2024-10-29+at+18.41.06.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/fdcd790c-68a8-4e87-8b6c-77483ad71751/Screenshot+2024-10-29+at+18.40.48.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/263c04b8-d87c-4a4d-ac93-efefe6c4026c/Screenshot+2024-10-29+at+18.40.55.png https://www.nicoletan.me/editorial-1/project-one-f5w4d-jnkww monthly 0.5 2024-10-29 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/235b5871-69a4-41a8-9eac-d5e3ac9d7509/Screenshot+2024-10-29+at+19.05.12.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/81f80ab0-506f-4503-9af5-0852d83620e1/Screenshot+2024-10-29+at+19.05.17.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/bc17c92b-88b9-4240-b175-21efca53303c/Screenshot+2024-10-29+at+19.04.49.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/6ed03985-c8e7-4ffa-862f-ce0cc8833dbc/Screenshot+2024-10-29+at+19.05.05.png https://www.nicoletan.me/portfolio daily 0.75 2024-11-11 https://www.nicoletan.me/portfolio/venturo monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/ef3f596f-ad2a-4bc6-8f90-b7e0ff03578f/ES_DComm_Amazon_Venturo_F24_Q4_1080x1080_PT06_5731366.jpg Portfolio - Venturo https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/cbfac673-e5a2-4f23-9958-255ef5c88e3e/venturo-is-born-turning-aperitivo-blue-image-1.jpg Portfolio - Venturo https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/15a50623-6c72-42de-a23f-bfdcb7b2ab6c/Screen+Shot+2024-10-28+at+8.37.13+PM.png Portfolio - Venturo https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/ec3d33ad-3361-4939-b280-822742f96f0a/venturo-is-born-turning-aperitivo-blue-image-2.jpg Portfolio - Venturo https://www.nicoletan.me/portfolio/breakthrough-innovation-pepsico monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/017d9317-653d-4d23-9e16-ddbf9b387679/Screenshot+2024-11-11+at+19.10.38.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/33a5f118-4f6f-44d2-81a4-d619f6365e3f/Screenshot+2024-11-11+at+19.11.37.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/459507fa-e4ab-4613-a59c-35874f99d863/Screenshot+2024-11-11+at+19.10.25.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/39b00feb-5b16-4dd6-8fb2-d6fe049a8733/Screenshot+2024-11-11+at+19.11.12.png https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/bc41f9d4-e4f6-47f0-a9fc-a5fa2e2a42e2/Screenshot+2024-10-30+at+21.27.41.png Portfolio - PepsiCo - Future of Snacks https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/30ad926f-3ce2-40ce-a80b-22f84f5e8a20/Screenshot+2024-10-30+at+21.27.34.png Portfolio - PepsiCo - Future of Snacks https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/d8c6309a-28ef-4b90-82c0-0bcd90aef7e9/Screenshot+2024-10-30+at+21.27.26.png Portfolio - PepsiCo - Future of Snacks https://www.nicoletan.me/portfolio/project-three-8zgh7-xmd9a monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/694b47ee-3791-4ef8-8346-15cfc4d2c513/%C2%A3400.000.jpg https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/b5afd5d9-d54b-4008-944c-666b101b1e06/brora-home-page-banner_1200x678.jpg Portfolio - Brora Iris https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/7dba7c3e-edb0-404a-aeec-7e4e73b8633d/a_7_brora_iris_decanter_detail_1_1-figma.jpg Portfolio - Brora Iris https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/17c7278c-5357-44f4-bf05-16890d39a0ef/download+%282%29.jpeg Portfolio - Brora Iris https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/2d46505c-31a8-4c78-9caf-11cc870d7e8c/1_brora_iris_kv_teaser_l-resize.jpg Portfolio - Brora Iris https://www.nicoletan.me/portfolio/advertising-coca-cola-china monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/4a292b49-86b3-4a1c-b1ab-01006ad77a8f/Screen+Shot+2024-10-30+at+12.51.54+AM.png Portfolio - Coca-Cola in China https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/aed3e49f-4495-47bd-b94b-34d68e4a3850/Screen+Shot+2024-10-30+at+12.51.25+AM.png Portfolio - Coca-Cola in China https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/5a51cd25-f2e1-446e-a5e2-a71a0ce4a8cd/Screen+Shot+2024-10-30+at+12.52.08+AM.png Portfolio - Coca-Cola in China https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/45c3a6fc-3551-4a7a-879a-38f7f0018368/Screenshot+2024-10-30+at+20.26.13.png Portfolio - Coca-Cola in China https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/65c1f349-b2a2-4708-9bb8-006e81177313/Screenshot+2024-10-30+at+20.26.25.png Portfolio - 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Full Steam Ahead: Day to Night Indie Disco Festival https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/4a0fcbfb-dcbf-4d4c-ba60-2d34716eab66/646a5d25162181.5667f1211dcb2.jpg Portfolio - Full Steam Ahead: Day to Night Indie Disco Festival https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/46d72cd0-3cdf-452c-8e5d-1db3b5989108/464329398_8740342229338341_4327751641031394328_n.jpg Portfolio - Full Steam Ahead: Day to Night Indie Disco Festival https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/65608234-81f7-4ba4-8b1a-f1a836734cba/464237628_8740344279338136_2134083004494791491_n.jpg Portfolio - Full Steam Ahead: Day to Night Indie Disco Festival https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/cdf0a6bf-85a5-4cc7-9a7b-8abb5d5ec8cf/464238526_8740340979338466_7876564560556131270_n.jpg Portfolio - Full Steam Ahead: Day to Night Indie Disco Festival https://images.squarespace-cdn.com/content/v1/5fe9d0c78dc8ae15a0386dce/2889a9ce-9b84-4985-9b57-3fd951007270/81dd9725162181.5667f1211fdca.jpg Portfolio - 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